Loreen Wales is a registered dietitian, entrepreneur and founder of Revive Wellness and My Viva Plan.

Loreen spent the first ten years of her career caring for patients at the University Hospital in Edmonton. During this time, she grew a passion for building a practice that focused on prevention after witnessing the detrimental effects of poor health habits and diets leading to preventable health problems.

Loreen started Revive Wellness in September 2006, focusing on empowering people to take charge of their own mental, physical, and nutritional health. Over time, there was a need to spread and scale the one-of-a-kind health and nutrition service provided by Revive Wellness, and thus My Viva Plan was born to enable this service to be available to anyone from anywhere.

Loreen received her Bachelor of Science in Nutrition and Bachelor of Arts in Psychology and Sociology from the University of Alberta. She has also completed a Nutrition Internship at the Royal University Hospital in Saskatoon, Saskatchewan.